We Are For Good Podcast - The Podcast for Nonprofits
The We Are For Good Podcast brings nonprofit professionals + everyday changemakers into conversations with the most innovative, heartwired leaders in social impact. Hosted by Jon McCoy + Becky Endicott, each episode unpacks fresh mindsets, practical skills + inspiring stories designed to help you work smarter, build healthier cultures + accelerate our collective impact.
Join our value-aligned community—it’s free—at weareforgoodcommunity.com.
About We Are For Good
We Are For Good is a storytelling, learning + activating community built for nonprofit professionals + everyday changemakers. Through our podcasts + media, purpose-driven activations + global gatherings, we equip for-good leaders with the connection, skills + inspiration to grow their impact. Because we believe community is everything—and together, we can create an Impact Uprising.
Learn more at weareforgood.com.
Episodes
769 episodes
739. The Simple Gratitude System That Doubled Donor Retention (From 33% to 66%) - April Thompson
April Thompson took a grassroots foster care nonprofit from 33% donor retention to 66% — and grew the donor file from about 100 to over 400 along the way.The system behind it was two touches: a personal voicemail within 48 hours, a handw...
738. The Storytelling Strategy That Turns Donors into Believers (And How to Build It) - Annie Wood and Max Kringen
The film ended and the room went silent. Then it roared. Over the next three years, hundreds of donors gave more than $300,000 to build one young woman a home of her own.That's what belief looks like when it shows up. Max Kringen and Ann...
737. How to Find and Activate the Right Influencers for Your Mission - Trevor Boffone
The right influencer for your mission probably isn't the biggest account in your city. It's more likely someone already following you, already talking about your cause, and already waiting to be asked well.Trevor Boffone had three months...
736. Meet the Nonprofit Building a Brand + Movement Around Unity - Adam Mizel, Us United
"There's so many brands for division in this country. Where's the brand for unity?"That question is why Us United exists. Adam Mizel spent more than 30 years in finance and entrepreneurship before his wife Tanya asked him the question th...
735. Case Study: How a Grant Rejection Turned Into a $223,000 Yes - Katie Hannah, Momentum Leaders
Katie Hannah printed out the rejection email and brought it to the interview. "After careful consideration, our board of reviewers has determined that your application does not make the case for membership at this time."Most fun...
734. The Planned Giving Multiplier: Why Your Most Loyal Donors Are Your Biggest Opportunity - Tony Martignetti
$1,500 in lifetime giving. A million-dollar gift in the will.Tony Martignetti calls it the planned giving multiplier — the gap between what a donor gives you while they're living and what they leave you when they're gone. It's often meas...
733. The Creator Partnership Playbook Every Nonprofit Leader Needs - Patricia McLoughlin, The Anthem Awards
One in five adults now get their news from TikTok. Over 40% of adults under 30 do. That same feed is where younger donors are finding the causes they'll give to. Trust has shifted from institutions to individuals, and most nonprofits are still ...
732. Measuring What Matters: The 3-Step System for Measuring Your Impact - Ginneh Baugh, Big Brothers Big Sisters of America
Big Brothers Big Sisters has been collecting data for 120 years. When an economist finally studied it, the case for support changed completely: young people who were mentored are 20% more likely to attend college and earn 15% more.Ginneh...
731. What the World's Most Effective Nonprofits Have in Common (And You Already Have It Too) - Scott Curran
Scott Curran has helped former presidents, Fortune 500 companies, and street-corner nonprofits turn good intentions into real impact. After a decade as general counsel of the Clinton Foundation and ten years building Beyond Advisors, he kept no...
730. Capacity Is the Strategy: How to Make Your Org More Sustainable - Brooke Richie-Babbage, Chidi Asoluka, and Casey Lardner
Most nonprofit leaders treat capacity like a fuel tank — something you deplete and refill. Brooke Richie-Babbage makes the case that capacity is something you design, and that the strain you're feeling is information about that design,...
729. The 4-Step Formula to Get Your Mission Seen by Media, Partners, and Donors - Jenn DeBarge Goonan
Jenn DeBarge Goonan has sent thousands of pitch emails to editors, producers, and partners. She's distilled what works into four steps — and they work whether you're chasing press coverage, a corporate partner, or a major donor meeting.J...
728. How to Tell Stories That Fill the Hope Gap: 3 Lessons from 8 World-Changing Leaders - Jon and Becky
The gap between hope and despair has grown from 4% in 2010 to 27% today. That's the "hope gap" — and it's the reason Jon and Becky spent 10 episodes sitting with eight change leaders who are filling it, one story at a time. 🩵In t...
727. Working Session: The Automation Playbook That Added $200K at Year End - Rachel Bearbower
One client reclaimed 15% of their lapsing donors and added $200,000 by year-end. No new campaigns. No bigger team. Just a stewardship system running quietly in the background. Rachel Bearbower built it.As founder of the Nonprofit Automat...
726. Stories to Fill the Hope Gap: Turning County-Level Wins Into National Change - Hannah Fried, All Voting Is Local
Most of us picture democracy being decided on Election Day. Hannah Fried spends her life on the part nobody watches — the quiet, local decisions made months and years before a single ballot is cast.Hannah is co-founder and CEO of All Vot...
725. How to Fund, Storytell, and Scale What Feels Unsolvable - Sam Teicher, Coral Vita
Half the world's coral reefs have died since the 1970s. That's the kind of number that makes a person feel too small to matter. Sam Teicher has built his whole approach around refusing to let it. Sam is the co-founder and Chief Reef Officer of ...
724. Stories to Fill the Hope Gap: The Fight to Hold Big Tech Accountable - Imran Ahmed, Center for Countering Digital Hate
A 52-year-old man who'd spent too long online reading conspiracy theories walked up to Imran Ahmed's colleague — a member of parliament and mother of two — and killed her, screaming internet slogans as he did it. That was the moment Imran reali...
723. How American Express Is Building the Next Generation of Nonprofit Leaders (and What It Means for Yours!) - Madge Thomas
Madge Thomas leads a leadership academy most nonprofit professionals have never heard of — one that's quietly spent nearly two decades and $100M+ training over 165,000 nonprofit leaders worldwide. As president of the American Express Foundation...
722. Stories to Fill the Hope Gap: Storytelling That Turns Crisis Into Action - Dr. Lisa Hunter Romanelli, The REACH Institute
There are 12 million kids in the U.S. with a mental health concern, and four out of five never get treatment — not because the care doesn't exist, but because it takes an average of 15 years for proven research to reach the providers families a...
721. Four Leaders on Mergers, Burnout, and Radical Honesty with Funders - Stacy Huston, Lindsey Fuller, Tammy Tibbetts, and Becky Straw
The traditional nonprofit playbook is full of defaults nobody voted for: merge only when you're desperate, expect your team to run on empty, soften your mission to stay safe, and treat funders like they're doing you a favor. At the We Are For G...
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720. Stories to Fill The Hope Gap: Why Celebration Is the Story That Changes Everything - Colby King, Kiki Arts Collaborative
The Kiki and ballroom scene, built by Black and brown LGBTQ+ youth of color in New York City, has been creating art, designing fashion, performing, and building community for over 20 years.Meet Colby King 👋 He’s the founder of Kiki Arts ...
719. Consistency Over Intensity: The Science of Sustainable Giving - Dr. Sanjay Bindra, GOSUMEC Foundation USA
Dr. Sanjay Bindra is a practicing cardiologist who built a $2.5 million endowment at a zero-staff nonprofit in less than four years, with no campaigns and no urgency emails. Then he studied why it worked. The result: the
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718. Stories to Fill The Hope Gap: How Hip Hop Therapy Is Rewriting What Healing and Storytelling Look Like - J.C. Hall
An 85% graduation rate against a district average of 60% — at a second-chance school in the South Bronx where the primary healing tool isn't a worksheet or a clipboard. It's a professional recording studio. 🎙️J.C. Hall is a licensed clin...
717. The Funding Landscape Is Shifting. Here's What Nonprofits Need to Know - Hala Hanna, MIT Solve
"Crisis creates clarity, and philanthropic funding is the best risk capital we have." That's how Hala Hanna reads the moment we're in, and as Executive Director of MIT Solve, she has the data to back it up.MIT Solve has spent a decade br...
716. Stories to Fill the Hope Gap: How Story Becomes the Strategy to Shift Culture - Ai-jen Poo, Caring Across Generations
As Co-Founder of Caring Across Generations and President of the National Domestic Workers Alliance, Ai-jen Poo has spent decades working at the intersection of policy and culture — because she knows you can't change one without the other. ...
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715. Working Session: The Email Infrastructure Every Nonprofit Needs - Katelyn Baughan
Most nonprofits treat email like a megaphone. They show up loud when they need donations and go completely quiet in between. Katelyn Baughan has worked with UNHCR, Amnesty International, the Trevor Project, and the National Breast Cancer Founda...
