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We Are For Good Podcast - The Podcast for Nonprofits
The We Are For Good Podcast brings nonprofit professionals + everyday changemakers into conversations with the most innovative, heartwired leaders in social impact. Hosted by Jon McCoy + Becky Endicott, each episode unpacks fresh mindsets, practical skills + inspiring stories designed to help you work smarter, build healthier cultures + accelerate our collective impact.
Join our value-aligned community—it’s free—at weareforgoodcommunity.com.
About We Are For Good
We Are For Good is a storytelling, learning + activating community built for nonprofit professionals + everyday changemakers. Through our podcasts + media, purpose-driven activations + global gatherings, we equip for-good leaders with the connection, skills + inspiration to grow their impact. Because we believe community is everything—and together, we can create an Impact Uprising.
Learn more at weareforgood.com.
We Are For Good Podcast - The Podcast for Nonprofits
667. Working Session: How to Tell Stories That Drive Action with Jon and Becky
In this rapid-fire Working Session, Jon and Becky break down storytelling as a core nonprofit skill — not a marketing tactic — and share simple, practical frameworks you can use immediately.
From clarifying your values and audience to collecting and activating stories more intentionally, you’ll learn how to move supporters from empathy → connection → action and build a storytelling system that drives trust, belonging, and long-term engagement.
Top 3 Takeaways:
- Story Drives Action — Not Tactics: People don’t act until they feel something, and they don’t stay until they feel like they belong. Learn how to anchor your storytelling in empathy, identity, and shared humanity so your calls to action actually land.
- Build a Simple Storytelling System: From collecting stories at the end of emails and donation forms to syndicating one story across multiple channels, you’ll learn how to turn storytelling into a repeatable workflow — not a one-off creative lift.
- Tell Stories With Dignity and Trust: Ethical storytelling isn’t about rules — it’s about relationships. Centering dignity, consent, and agency protects the people behind the stories, strengthens credibility, and builds the kind of trust that fuels long-term community and generosity.
This episode is packed with practical, low-lift storytelling moves you can implement today — whether you’re writing an email, planning content, onboarding new supporters, or stewarding long-term relationships.
Welcome back to Working Sessions: hands-on, clarity-filled conversations designed to help you move real work forward inside your organization.
Let’s get to work.
Episode Highlights:
- Story as Meaning, Not Marketing (01:24)
- Preparing for Storytelling: Values, Audiences, and Action (03:07)
- Building a Culture of Storytelling (04:26)
- Ethical Storytelling Principles (06:10)
- Introducing the Impact Arc Framework (08:05)
- Practical Working Session Activities (11:42)
- Community as the Accelerant for Storytelling (15:04)
Episode Shownotes: www.weareforgood.com/episode/666
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Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com