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We Are For Good Podcast - The Podcast for Nonprofits
The We Are For Good Podcast brings nonprofit professionals + everyday changemakers into conversations with the most innovative, heartwired leaders in social impact. Hosted by Jon McCoy + Becky Endicott, each episode unpacks fresh mindsets, practical skills + inspiring stories designed to help you work smarter, build healthier cultures + accelerate our collective impact.
Join our value-aligned community—it’s free—at weareforgoodcommunity.com.
About We Are For Good
We Are For Good is a storytelling, learning + activating community built for nonprofit professionals + everyday changemakers. Through our podcasts + media, purpose-driven activations + global gatherings, we equip for-good leaders with the connection, skills + inspiration to grow their impact. Because we believe community is everything—and together, we can create an Impact Uprising.
Learn more at weareforgood.com.
We Are For Good Podcast - The Podcast for Nonprofits
663. Working Session: LinkedIn Strategies for Year-End with Tania Bhattacharyya
If you want to show up meaningfully during the most generous—and most crowded—season of the year, LinkedIn may be your most overlooked year-end fundraising tool. We brought in LinkedIn strategist Tania Bhattacharya of Lumos Marketing to unpack how nonprofits can use the platform to grow visibility, spark connections, and strengthen warm relationships in the final weeks of the year.
Top 3 Takeaways:
- Turn Gratitude Into Visibility — Year-end is the perfect moment to spotlight partners, volunteers, and community moments. Tagging people and companies creates a ripple effect that expands reach, builds trust, and even opens doors to corporate giving.
- Use Polls to Listen, Not Just Ask — Simple LinkedIn polls help donors and supporters engage without pressure—especially the “lurkers.” Asking what issues matter most gives you insight, follow-up opportunities, and content direction right when you need it.
- Lead With Humans, Not Just Logos — Personal profiles outperform company pages every time. Activate a visible leader, board member, or champion to share authentically, and use DMs, voice notes, and quick check-ins to nurture relationships before December 31.
This episode gives you low-lift, high-impact ways to leverage LinkedIn in the final stretch—without burning out or reinventing your entire strategy.
Welcome back to Working Sessions: hands-on, clarity-filled conversations designed to help you move real work forward inside your organization.
Let’s get to work.
Episode Highlights:
- Harnessing the Ripple Effect with Volunteer Stories (03:01)
- Engaging with LinkedIn Polls (06:00)
- Building Connections through Direct Messaging (09:00)
- Personal vs. Organizational Posting (11:59)
- Importance of Personal Branding (12:00)
- Leveraging LinkedIn Direct Messages (14:49)
- Year-End Strategies on LinkedIn (15:00)
- Practical Tips for Ongoing Connection (16:00)
Episode Shownotes: www.weareforgood.com/episode/662
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Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com