We Are For Good Podcast - The Podcast for Nonprofits
The We Are For Good Podcast brings nonprofit professionals + everyday changemakers into conversations with the most innovative, heartwired leaders in social impact. Hosted by Jon McCoy + Becky Endicott, each episode unpacks fresh mindsets, practical skills + inspiring stories designed to help you work smarter, build healthier cultures + accelerate our collective impact.
Join our value-aligned community—it’s free—at weareforgoodcommunity.com.
About We Are For Good
We Are For Good is a storytelling, learning + activating community built for nonprofit professionals + everyday changemakers. Through our podcasts + media, purpose-driven activations + global gatherings, we equip for-good leaders with the connection, skills + inspiration to grow their impact. Because we believe community is everything—and together, we can create an Impact Uprising.
Learn more at weareforgood.com.
We Are For Good Podcast - The Podcast for Nonprofits
660. Working Session: How to Grow Monthly Donors with Dana Snyder
If you want to raise more monthly gifts at year-end, this Working Session is your new playbook. We’re breaking down the simple changes that make recurring giving more visible, more compelling, and easier for your supporters to say yes to.
Top 3 Takeaways:
1. Make Monthly Giving Impossible to Miss — Clear, separate buttons for one-time and monthly gifts can increase conversions by up to 45%.
2. Lead With Monthly Giving at Year-End — Put recurring giving front and center in your year-end messaging so supporters actually choose it.
3. Test Fast, Learn Fast — Small orgs have the advantage. Simple experiments in copy, ads, or donor journeys can unlock major monthly giving growth.
This episode kicks off our new Working Sessions series — hands-on, clarity-filled conversations designed to help you move real work forward inside your organization.
Let’s get to work.
Episode Highlights:
- The Missed Opportunity: Not Asking for Monthly Gifts (00:42)
- Making Monthly Giving Visible: Website & Button Optimization (02:43)
- Reframing Annual to Monthly Giving (03:17)
- Success Story: Turner Syndrome Foundation’s Campaign (06:10)
- Working Session: Analyzing and Optimizing Current Plans (07:35)
- The Power of Strategic Website & Form Copy (08:14)
- Setting Accessible Monthly Gift Amounts (08:51)
- Humanizing Donor Communications (09:57)
- “Mind Movies”: Relatable, Impactful Storytelling (11:11)
- Practical Donor Engagement Tips for Email Outreach (12:10)
- Dana's One Good Thing: Team Engagement Exercise (13:38)
Episode Shownotes: www.weareforgood.com/episode/660
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Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com