We Are For Good Podcast - The Podcast for Nonprofits
Nonprofit professionals are faced with more challenges to accomplish their missions and the growing pressure to do more, raise more, and be more for the causes we hold so dear. Join Jon McCoy, CFRE and Becky Endicott, CFRE as they learn with you from some of the best in the industry; sharing the most innovative ideas, inspiration and stories of making a difference. You’re in good company and we welcome you to our community of nonprofit professionals, philanthropists, world changers, innovators, and others to bring a little more goodness into the world. Get cozy, grab a coffee, and get ready to be inspired. We Are For Good. You in?
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We Are For Good is an online media and education platform with an aim to revolutionize the nonprofit industry by equipping this generation of for-good leaders with the mindsets, tools and innovative ideas to make a bigger impact than any of us could ever dream to accomplish on our own. Our vision is to create an Impact Uprising. Learn more at www.weareforgood.com
We Are For Good Podcast - The Podcast for Nonprofits
651. The Art of Sustainable Fundraising + Building Resilient Nonprofits - Christina Martin Kenny
Meet Christina Martin Kenny 🤝, founder of Guava Tree Strategies. In this episode, Christina shines a light on sustainable fundraising and why keeping passionate staff is so important in nonprofits. She shares her inspiring journey into social impact, blending personal stories with her professional experience.
Christina busts common fundraising myths like the pressure to bring in money instantly and instead champions building genuine, lasting relationships with donors. She also opens up about fundraiser burnout and the weight of unrealistic expectations, reminding us to honor the people behind the work ✨
Tune in for a heartfelt reminder that philanthropy is about people and the love we pour into our causes.
Episode Highlights:
- Christina's Journey into Social Impact (02:29)
- Understanding Sustainable Fundraising (09:14)
- Tactical Steps for Fundraising Success (18:46)
- The Importance of Retention in Fundraising (18:46)
- Supporting Fundraisers for Long-Term Success (28:14)
- Avoiding Burnout During Year-End Fundraising (38:16)
- Misconceptions About Fundraising Goals (40:20)
- Christina’s One Good Thing (42:22)
Episode Shownotes: www.wearforgood.com/episode/651
Thank you to our partners 🩵
Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.
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