We Are For Good Podcast - The Podcast for Nonprofits
The We Are For Good Podcast brings nonprofit professionals + everyday changemakers into conversations with the most innovative, heartwired leaders in social impact. Hosted by Jon McCoy + Becky Endicott, each episode unpacks fresh mindsets, practical skills + inspiring stories designed to help you work smarter, build healthier cultures + accelerate our collective impact.
Join our value-aligned community—it’s free—at weareforgoodcommunity.com.
About We Are For Good
We Are For Good is a storytelling, learning + activating community built for nonprofit professionals + everyday changemakers. Through our podcasts + media, purpose-driven activations + global gatherings, we equip for-good leaders with the connection, skills + inspiration to grow their impact. Because we believe community is everything—and together, we can create an Impact Uprising.
Learn more at weareforgood.com.
We Are For Good Podcast - The Podcast for Nonprofits
649. Retention Is a Love Language: Using AI to Communicate With More Care (Not Just More Often) - Crystal Clark, Amina Mohamed + Michael Mitchell
Retention is about relationships. But most donor communications either feel too rushed or too robotic. This session is about doing things differently with the power of AI, done responsibly.
We’re sitting down with three organizations that are using AI to help them show up better for their donors: writing magnetic messaging, personalizing with care + actually deepen connection. We’ll talk about how they’re saving time, scaling touchpoints, and staying true to their voice along the way.
You’ll hear the tools they’re using, the prompts that are working, and where they’ve drawn the line on what not to automate. It’s real talk on using AI to build trust… not just create more output.
Episode Highlights
- Retention as a Love Language (05:14)
- Building Lasting Relationships with Donors (10:38)
- Using AI to Build Trust (15:54)
- Ethics in Storytelling and Communication (21:23)
- Practical Tools and Workflows for Retention (33:36)
Episode Shownotes: www.weareforgood.com/episode/649
Thank you to our partners 🩵
Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.
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