647. Your Year-End Campaign Playbook: Launch Your Most Generous Season Yet - Jon and Becky Artwork

We Are For Good Podcast - The Podcast for Nonprofits

The We Are For Good Podcast brings nonprofit professionals + everyday changemakers into conversations with the most innovative, heartwired leaders in social impact. Hosted by Jon McCoy + Becky Endicott, each episode unpacks fresh mindsets, practical skills + inspiring stories designed to help you work smarter, build healthier cultures + accelerate our collective impact.

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About We Are For Good

We Are For Good is a storytelling, learning + activating community built for nonprofit professionals + everyday changemakers. Through our podcasts + media, purpose-driven activations + global gatherings, we equip for-good leaders with the connection, skills + inspiration to grow their impact. Because we believe community is everything—and together, we can create an Impact Uprising.

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We Are For Good Podcast - The Podcast for Nonprofits

647. Your Year-End Campaign Playbook: Launch Your Most Generous Season Yet - Jon and Becky

September 22, 2025 • We Are For Good

Feeling the year-end crunch? Wondering how to balance fundraising, community care, and your own well-being without feeling overwhelmed? 🫠

In this episode, Jon and Becky bring you the “End of Year Playbook,” a playbook packed with practical tips to help you navigate the busy season with confidence and calm. We know year end can feel overwhelming, from fundraising pressures, keeping your community engaged, and balancing it all while trying to take care of yourself. 🧘

Bringing back form the podcast vault, we’ve featured some amazing guests like Woodrow Rosenbaum, who shares what really moves donors, Caroline Griffin with clever marketing ideas that don’t break the bank, Jeff Rosenblum on how to rise above the noise, and Lindsey Fuller reminding us why taking care of ourselves matters just as much as the work we do.

This episode is full of actionable advice to help you tell stories that stick, create campaigns that truly matter, and spark the ripple effect that keeps your community and your impact, growing strong. We’re here to cheer you on as you step into the most generous and impactful time of the year. 🩵

Episode Highlights:

Data-Driven Insights for Nonprofits (02:48)
Building a Playbook for Year-End Campaigns (04:14)
Storytelling as a Tool for Connection (06:00)
The Importance of Clarity and Goals (07:08)
Wellness and Growth in Nonprofit Work (09:14)
Creating a Supportive Community (09:25)
Visionary Insights with Woodrow Rosenbaum (10:01)
Marketing Strategies with Caroline Griffin (20:00)
The Power of One Storytelling Framework (25:00)
Community and Wellness with Lindsey Fuller (35:00)

Episode Shownotes: www.weareforgood.com/episode/647

Access WAFG's End of Year Checklist here: https://www.weareforgood.com/eoy

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Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

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