639. 5 Steps to Launch Campaigns That Scale: Lessons from BLM’s Black Play Matters - Cicley Gay Artwork

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We Are For Good Podcast - The Podcast for Nonprofits

639. 5 Steps to Launch Campaigns That Scale: Lessons from BLM’s Black Play Matters - Cicley Gay

August 25, 2025 • We Are For Good

Meet Cicley 🤝 She’s the Board Chairwoman of the Black Lives Matter Global Network Foundation, where she’s shaping the future of racial justice and philanthropy with love, transparency, and community at the center.

In this episode, Cicley takes us inside her journey from grassroots activism to leading a global movement. You’ll get the inside scoop on BLM’s 12th anniversary Black Play Matters campaign and why joy, play, and community are powerful tools for change.

Join us as she breaks down her step-by-step approach to launching campaigns that truly make an impact—being human-centered, telling powerful stories, securing amplifiers, staying agile, and measuring what matters.

No matter your role—leading a nonprofit, organizing in your community, or simply seeking ways to spark change—you’ll walk away with practical strategies, renewed hope, and a reminder that everyone has a part to play in building a more just and joyful world.

Episode Highlights

How Cicley Gay Leads (02:00)
Where Campaigns Thrive (10:15)
Why Change Matters (18:30)
How Play Empowers (25:45)
Where Philanthropy Impacts (33:20)
Why Love Leads (40:50)
The Power of Community (45:10)
Navigating Leadership Transitions (50:30)
Cicley's One Good Thing (55:00)

Episode Shownotes: www.weareforgood.com/episode/639

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