634. Making a Movement: Organize + Optimize - Jon and Becky

Movements don’t just happen—they’re built with intention, structure, and a whole lot of heart.

In this episode of Making a Movement, Becky Endicott and Jon McCoy dive deep into what it really takes to turn mission into momentum. From designing systems that fuel impact to creating space for people to show up and thrive, this conversation is all about building movements that matter.

You’ll hear the powerful stories of:

• Adam Garone, who helped launch Movember into a $1.5B global force for men’s health
• Katelynn Whitaker, the brilliant mind behind the community toolkit that helped scale Movember
• Nancy Brinker, whose promise to her sister ignited the Susan G. Komen movement
• Kelly Lyndgaard, founder of Unshattered, creating jobs and dignity for women in recovery

We’re breaking down the barriers that hold people back and unpacking how to build systems that invite more people in—without losing the soul of your mission.

Whether you’re launching something new or leveling up your impact, this episode will leave you fired up, filled up, and ready to lead the kind of movement that changes everything. 💥

Episode Highlights

• Organizing Principle: “An Uprising is Organized” (01:27)
• Movember: From Mustaches to a Global Health Movement (02:56)
• Movember's Toolkit: Branding, Community, and Storytelling (06:52)
• Susan G. Komen: A Sister’s Promise Turned Global Force (09:56)
• Unshattered: Empowering Women Through Recovery and Work (16:20)
• Optimization Through Pattern Recognition (20:30)
• Leaning Into Friction: Why Tension Drives Growth (23:31)
• Tactical Tips: Organizing and Optimizing for Impact (26:14)
• Next Up: Voice, Vision, and the Power of Storytelling (27:29)

Episode Shownotes: www.weareforgood.com/episode/634

About our Sponsor Givebutter 💛

Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes.

Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.