We Are For Good Podcast - The Podcast for Nonprofits
Nonprofit professionals are faced with more challenges to accomplish their missions and the growing pressure to do more, raise more, and be more for the causes we hold so dear. Join Jon McCoy, CFRE and Becky Endicott, CFRE as they learn with you from some of the best in the industry; sharing the most innovative ideas, inspiration and stories of making a difference. You’re in good company and we welcome you to our community of nonprofit professionals, philanthropists, world changers, innovators, and others to bring a little more goodness into the world. Get cozy, grab a coffee, and get ready to be inspired. We Are For Good. You in?
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We Are For Good is an online media and education platform with an aim to revolutionize the nonprofit industry by equipping this generation of for-good leaders with the mindsets, tools and innovative ideas to make a bigger impact than any of us could ever dream to accomplish on our own. Our vision is to create an Impact Uprising. Learn more at www.weareforgood.com
We Are For Good Podcast - The Podcast for Nonprofits
628. Multiplication Mindset: How Responsive Fundraisers Build Movements - Jon and Becky
Fundraising doesn’t have to feel transactional—and it shouldn’t.
This episode comes straight from the virtual stage of the Responsive Nonprofit Summit (RNS)—and it's packed with the kind of mindset shift we all need right now. Jon and Becky explore how moving from an "addition" mindset to a multiplication mindset can unlock transformational change in your fundraising efforts. It's not about doing more—it’s about thinking differently and leading with purpose.
With meaningful stories, real-world examples like Susan G. Komen, and insights rooted in research from leaders like Dr. Vivek Murthy, you’ll uncover how to spark a movement grounded in genuine human connection.
Whether you're a one-person shop or leading a major org, this episode will leave you inspired to stop working for your community and start building with them.
👉 Learn:
- Why community is your greatest multiplier
- How to move from transactional asks to transformational engagement
- Strategies to turn supporters into passionate ambassadors
- Lessons from employee giving campaigns that sparked movement
- How ethical storytelling and joy fuel lasting connection
- Practical ways to build a platform for engagement and influence
Episode Highlights
- Introducing the Multiplication Mindset and Redefining Fundraising (01:32)
- Community Voices: Sharing Meaningful Connections and Belonging (04:18)
- The Susan G. Komen Foundation Movement Strategy (07:14)
- 4 Strategic Principles for Nonprofit Growth (22:29)
- Joy as a Strategic Multiplier (45:31)
- Responsive Fundraising Manifesto: Building Movements Through Human Connection (48:12)
Episode Shownotes: www.weareforgood.com/episode/628
Thank you to our partners 🩵
Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.
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